As an online-only retail bank, Synchrony was looking to drive awareness, while convincing consumers that digital banks are a smart alternative to traditional banks.

For this digital bank, connecting with savers means talking to them about what’s most important in their lives, with content that includes first-person stories, informative articles, graphics, and videos.

With nearly 250 pieces of content published, the blog has driven site traffic significantly, increased SEO ranking, generated a content surplus leveraged by other communications channels and most importantly reduced cost-per-lead rates.