Matthew Petersen is Senior Vice President of The Foundry and Strategic Content at Dotdash Meredith Corporation, a leading brand-powered media company reaching more than 180 million American consumers every month, including over 90% of American women.
An authority in connecting content creation with impactful marketing solutions, Matthew oversees several businesses in the content marketing space. He leads The Foundry and Foundry 360, Dotdash Meredith’s native content powerhouse and its direct-to-client branded practice, respectively; Targeted Media Health, the company’s point-of-care business, and its accolades licensing division. Under his leadership, Dotdash Meredith teams create data and insights-driven content across digital, video, audio, social, print and experiential platforms to marketing partners.
Prior to this role, Matthew was CEO of McMurry/TMG, the largest independent content marketing agency in the U.S., where he spearheaded initiatives that enhanced the agency’s service offerings and formed mutually beneficial relationships between the organization and its blue-chip clients and network of customers. He also served as Senior Vice President of Hearst Marketing Services where he focused on integrating and leveraging the digital marketing capabilities of the company through strategic agency acquisitions. Matthew began his career at Dotdash Meredith as Advertising Manager and eventually moved up to Senior Vice President of Dotdash Meredith Integrated Marketing during his 23 years and first tenure with the company.
Matt serves as Vice President of the Madison Square Boys & Girls Club’s Board of Trustees. He earned a BA in Economics from Saint Lawrence University in Canton, New York.
“ Make sure you think how your customer’s life intersects with your product and not how your product intersects with them.”MORE >
George is the VP Managing Director and leader of the Foundry 360 team, and brings a customer-centric mindset to the organization. Building on the great audience insights of Dotdash Meredith, George has fostered a “Brand as Publisher” framework for top brands like McDonald’s, Ford Motor Company, Massachusetts General Hospital, Bank of America, Scott’s, and Ram Trucks—building strategic and engaging content programs to engage, inform and drive behavior at scale. At Foundry 360, George sets the direction for new content-based platforms that allow companies and brands to play an important role in their customers lives. An innovative, strategic and trusted partner—George always puts his customers first, and focuses the company on building long-term, trusted relationships that endure the test of time.
He has been married to his wife Kristin for over 25 years and has three children, all either students or alumni of his alma mater Michigan State University—GO GREEN! GO WHITE!
“ If your brand is lucky enough to engage with consumers, don’t show up and talk about yourself. Listen, offer value, be human.”MORE >
Diane leads editorial strategy and content creation, managing a staff of editors with subject matter expertise across a wide range of topics, including finance, technology, health, food, parenting, travel, auto and more. Diane is also the Editorial Director of Millie, Dotdash Meredith’s new magazine and digital brand, which is all about women and money. She is a frequent speaker at conferences and other events on the subject of content marketing and branding.
“ It all starts with the story. If the story isn’t great or if it’s not human, then it’s just not going to get attention.”MORE >
David oversees creative strategy and execution for Foundry 360, leading an exceptional group of creative directors, designers, photo editors, animators, video producers, developers and more. Our teams create seriously engaging content across every possible platform, and despite our ample award shelves, we’re much more proud of the return business we generate. Getting the job done at the highest level for our clients is 100% job number one. He currently serves on the board of the Society of Publication Designers, frequently judges creative, editorial and marketing competitions and enjoys speaking engagements. Most recently, David spoke about branded content at Columbia’s School of Journalism and on data-driven creative for the Association of National Advertisers (ANA).