While there are many similarities between Gen Zers and millennials, the former can justifiably call themselves digital natives and accordingly conduct much of their lives online.
Why Consumers Want Brands to Speak to Purpose—Not Just Product
Kudos to brands who, at the very start of the pandemic, executed a pivot away from the promotional and toward the practical.
Meredith surveys moms about what they love—and do not love—about branded messaging during the pandemic.
Rapid response content becomes critical at a time of changing consumer needs.
How COVID-19 is forcing marketers to adapt their content and campaigns.
“Great idea. But how are we going to actually make the content?”