Matthew Petersen is Senior Vice President of The Foundry and Strategic Content at Dotdash Meredith Corporation, a leading brand-powered media company reaching more than 180 million American consumers every month, including over 90% of American women.
An authority in connecting content creation with impactful marketing solutions, Matthew oversees several businesses in the content marketing space. He leads The Foundry and Foundry 360, Dotdash Meredith’s native content powerhouse and its direct-to-client branded practice, respectively; Targeted Media Health, the company’s point-of-care business, and its accolades licensing division. Under his leadership, Dotdash Meredith teams create data and insights-driven content across digital, video, audio, social, print and experiential platforms to marketing partners.
Prior to this role, Matthew was CEO of McMurry/TMG, the largest independent content marketing agency in the U.S., where he spearheaded initiatives that enhanced the agency’s service offerings and formed mutually beneficial relationships between the organization and its blue-chip clients and network of customers. He also served as Senior Vice President of Hearst Marketing Services where he focused on integrating and leveraging the digital marketing capabilities of the company through strategic agency acquisitions. Matthew began his career at Dotdash Meredith as Advertising Manager and eventually moved up to Senior Vice President of Dotdash Meredith Integrated Marketing during his 23 years and first tenure with the company.
Matt serves as Vice President of the Madison Square Boys & Girls Club’s Board of Trustees. He earned a BA in Economics from Saint Lawrence University in Canton, New York.
George is the VP Managing Director and leader of the Foundry 360 team, and brings a customer-centric mindset to the organization. Building on the great audience insights of Dotdash Meredith, George has fostered a “Brand as Publisher” framework for top brands like McDonald’s, Ford Motor Company, Massachusetts General Hospital, Bank of America, Scott’s, and Ram Trucks—building strategic and engaging content programs to engage, inform and drive behavior at scale. At Foundry 360, George sets the direction for new content-based platforms that allow companies and brands to play an important role in their customers lives. An innovative, strategic and trusted partner—George always puts his customers first, and focuses the company on building long-term, trusted relationships that endure the test of time.
He has been married to his wife Kristin for over 25 years and has three children, all either students or alumni of his alma mater Michigan State University—GO GREEN! GO WHITE!
Diane leads editorial strategy and content creation, managing a staff of editors with subject matter expertise across a wide range of topics, including finance, technology, health, food, parenting, travel, auto and more. Diane is also the Editorial Director of Millie, Dotdash Meredith’s new magazine and digital brand, which is all about women and money. She is a frequent speaker at conferences and other events on the subject of content marketing and branding.
David oversees creative strategy and execution for Foundry 360, leading an exceptional group of creative directors, designers, photo editors, animators, video producers, developers and more. Our teams create seriously engaging content across every possible platform, and despite our ample award shelves, we’re much more proud of the return business we generate. Getting the job done at the highest level for our clients is 100% job number one. He currently serves on the board of the Society of Publication Designers, frequently judges creative, editorial and marketing competitions and enjoys speaking engagements. Most recently, David spoke about branded content at Columbia’s School of Journalism and on data-driven creative for the Association of National Advertisers (ANA).
Dan is a 25+ year veteran of digital and content marketing, bringing expertise from working with Fortune 500 clients across industry verticals.
Dan is responsible for Foundry 360’s strategic solutions and also leads a team that provides marketing support for Foundry 360, Targeted Media Health, and Meredith Accolades. Prior to Dotdash’s acquisition of Meredith, Dan was the founder and led Studio M, Meredith Digital’s first in-house content studio. Dan also spent 5+ years as the NYC Strategy Department lead at MXM, Meredith’s digital and content marketing agency which has since been acquired by Accenture.
Dan is a frequent industry speaker on content marketing and most recently completed being a co-chair for the iAB’s Native/Content Marketing/Mobile Committee. He has been a judge for both MediaPost and Digiday award shows. He is currently active on the Marketing Committee at the Point of Care Marketing Association and on the Content Marketing Committee at the ANA.
Robin Riddle is the VP of Strategy at Foundry 360, where he works as part of the leadership team, developing and executing a holistic process to customer acquisition and the ongoing management of client relationships. He works across 4 key areas of the business:
Robin has been with the company for 5 years. Prior to that he held leadership roles spanning the U.S. and Europe at The Wall Street Journal and The Economist.
Chuck Hajj is the Executive Director of Foundry 360, a content marketing services agency within Dotdash Meredith Corporation focused on building multiplatform content marketing solutions. In this role he manages client strategy and business development.
In addition to Foundry 360 he is Publisher of the Parents and Ser Padres ancillary point-of-care magazines and manages the Meredith Content Licensing and Accolade business.
Previously he held the position of Vice President, Business Development, where he launched two websites, Americanbaby.com and Healthykids.com, produced several TV shows and consumer events, and managed site traffic.
Previously he served as Corporate Consumer Marketing Director for PRIMEDIA, overseeing circulation efforts, database and consumer marketing teams.
Before entering the publishing industry, Chuck held several positions in Product Management at MBI Inc., Danbury Mint Division, a consumer product advertising and direct marketing firm.
Paula is a marketing and sales leader with over 20 years of experience. She leads the Account Management team and oversees all aspects of our client business to drive innovative and cost-effective marketing strategies. Paula has worked with brands across Auto, Finance, Health, Pet and CPG categories.
Malissa manages Countdown, Parents: The First Year, Ser Padres Bebe and Ser Padres Espera magazines and samplers which reach over 7.1 million expectant and new moms via point-of-care. Malissa comes from a strong agency background working with top-tier clients, previously holding roles at GroupM, Mindshare, and Starcom.
Joe is an expert in creating innovating custom marketing strategies. He has cultivated relationships with leading consumer packaged goods, pharmaceutical and retail brands. The large-scale strategies he has developed—including shopper marketing, point-of-care product sampling, branded content, and digital—have been extremely successful for his clients. Joe previously held business development roles at News Corporation and Omnicom.
For the last 14 years, Matt Barba has been ensuring the successful implementation of client programs by developing and managing customer-centric solutions at the intersection of content, CRM and database marketing. Matt has served various business development, marketing strategy, and account/project management roles on blue chip and early-stage accounts. His omni-channel programs have focused on disciplines including acquisition, retention, cross-sell, loyalty, e-commerce, and influencer marketing, across both B2B and B2C.
Pac brings a diverse set of experiences to his role building business for F360. Having started his career as an editor, he developed a keen appreciation for the power of the written word and the importance of understanding one’s audience. As an actor, he built on that foundation with a commitment to storytelling. Add 12 years in agencies (marketing, branding, digital) and 4 with publishers (USA Today and Federated Media) where he learned to connect content experiences to strategic business goals.
Pac tries to combine this perspective with a sense of humor and a passion for doing great work with great people—which is pretty easy with a team like this one.
He lives in Brooklyn with his wife, son, daughter and dog.
Under Renée’s leadership since 2011, Foundry 360 Health & Wellness has become an innovative provider of content, marketing and behavior change solutions for health care and wellness companies. An architect of big ideas that work, Renée thrives at the intersection of creativity and execution. Armed with real-life behavior modification experience and the powerful insights of Dotdash Meredith, Renée partners with clients to create content and engagement solutions that drive sales, adherence and health outcomes.
Renée lives (and plays) in Burlington, Vermont, with her husband and two young kids. When not working, she can be found outside—hiking, running, skiing, wrangling kids—basically, doing anything that prevents her from going back inside.
Suzanne has worked across a wide spectrum of publishing platforms from traditional print to digital, mobile and machine learning. She is a graduate of Vanderbilt University and holds a master’s degree in Publishing from New York University. She brings her work experience, along with her education, to help Foundry 360 programs succeed.
Suzanne is currently responsible for building programs to support these categories of clients: Grocery, Tech, Retail Pharmacy and CPG/Beverages. In addition, Suzanne is working with the National WIC Association on their national recruitment and retention cross-platform activation.
Prior to joining Dotdash Meredith, Suzanne worked for business and thought leader titles including The New Republic, The Atlantic, Crain’s and Smithsonian. Suzanne also has experience launching startups like TastingTable.com, as well as helping brands like Zagat develop a robust custom publishing business across channels. Suzanne has played an active role in industry organizations, including spending two years on the Board of Directors for AWNY (now called, SheRunsIt), co-chairing industry events like the “Women to Watch” luncheon, as well as acting as a mentor to three young executive members of SheRunsIt.
Tara Zades is the Director, Accolades & Licensing, identifying business opportunities across the Dotdash Meredith portfolio of brands. Prior to her work at Dotdash Meredith, Tara held similar roles at Time Inc. and Reader’s Digest, leveraging her expertise in the publishing world to drive revenue. She earned a degree in Journalism and Political Science from Pace University and still calls the Hudson Valley home.
Joe is responsible for developing marketing and content partnerships for clients’ owned & operated channels based on their needs. Joe has long-standing relationships and continues to build strategic partnerships across categories (Petcare, Food & Agriculture, Luxury Goods. Pharma, Wine & Spirits, etc.). Prior to joining Foundry 360, Joe spent 20+ years developing integrated and strategic partnerships for some of the largest media brands in the world (People, Time, Better Homes & Gardens – Southern Living). His success comes from his consultative approach and the trust he builds with his clients. Outside of work, Joe loves endurance challenges and has completed a number of long-distance Ironman events. The full Ironman triathlon still eludes him, but Joe hasn’t given up—he recently started training again.
A DIVISION OF THE MEREDITH OPERATIONS CORPORATION
