Matthew Petersen is President of Specialty Marketing Solutions at Dotdash Meredith Corporation, a leading brand-powered media company reaching more than 180 million American consumers every month, including over 90% of American women.
An authority in connecting content creation with impactful marketing solutions, Matthew oversees several businesses in the content marketing space. He leads The Foundry and Foundry 360, Dotdash Meredith’s native content powerhouse and its direct-to-client branded practice, respectively; Targeted Media Health, the company’s point-of-care business, and its accolades licensing division. Under his leadership, Dotdash Meredith teams create data and insights-driven content across digital, video, audio, social, print and experiential platforms to marketing partners.
Prior to this role, Matthew was CEO of McMurry/TMG, the largest independent content marketing agency in the U.S., where he spearheaded initiatives that enhanced the agency’s service offerings and formed mutually beneficial relationships between the organization and its blue-chip clients and network of customers. He also served as Senior Vice President of Hearst Marketing Services where he focused on integrating and leveraging the digital marketing capabilities of the company through strategic agency acquisitions. Matthew began his career at Dotdash Meredith as Advertising Manager and eventually moved up to Senior Vice President of Dotdash Meredith Integrated Marketing during his 23 years and first tenure with the company.
Matt serves as Vice President of the Madison Square Boys & Girls Club’s Board of Trustees. He earned a BA in Economics from Saint Lawrence University in Canton, New York.
George is SVP of the Foundry 360 team, bringing a customer-centric mindset to the organization. Building on the great audience insights of Dotdash Meredith, George has fostered a “Brand as Publisher” framework for top brands like McDonald’s, Ford Motor Company, Massachusetts General Hospital, Bank of America, Scott’s, and Ram Trucks—building strategic and engaging content programs to engage, inform and drive behavior at scale. At Foundry 360, George sets the direction for new content-based platforms that allow companies and brands to play an important role in their customers lives. An innovative, strategic and trusted partner—George always puts his customers first, and focuses the company on building long-term, trusted relationships that endure the test of time.
He has been married to his wife Kristin for over 25 years and has three children, all either students or alumni of his alma mater Michigan State University—GO GREEN! GO WHITE!
Diane leads editorial strategy and content creation, managing a staff of editors with subject matter expertise across a wide range of topics, including finance, technology, health, food, parenting, travel, auto and more. Diane is also the Editorial Director of Millie, Dotdash Meredith’s new magazine and digital brand, which is all about women and money. She is a frequent speaker at conferences and other events on the subject of content marketing and branding.
David oversees creative strategy and execution for Foundry 360, leading an exceptional group of creative directors, designers, photo editors, animators, video producers, developers and more. Our teams create seriously engaging content across every possible platform, and despite our ample award shelves, we’re much more proud of the return business we generate. Getting the job done at the highest level for our clients is 100% job number one. He currently serves on the board of the Society of Publication Designers, frequently judges creative, editorial and marketing competitions and enjoys speaking engagements. Most recently, David spoke about branded content at Columbia’s School of Journalism and on data-driven creative for the Association of National Advertisers (ANA).
Dan is a 25+ year veteran of digital and content marketing, bringing expertise from working with Fortune 500 clients across industry verticals.
Dan is responsible for Foundry 360’s strategic solutions and also leads a team that provides marketing support for Foundry 360, Targeted Media Health, and Awards & Accolades. Prior to Dotdash’s acquisition of Meredith, Dan was the founder and led Studio M, Meredith Digital’s first in-house content studio. Dan also spent 5+ years as the NYC Strategy Department lead at MXM, Meredith’s digital and content marketing agency which has since been acquired by Accenture.
Dan is a frequent industry speaker on content marketing and most recently completed being a co-chair for the iAB’s Native/Content Marketing/Mobile Committee. He has been a judge for both MediaPost and Digiday award shows. He is currently active on the Marketing Committee at the Point of Care Marketing Association and on the Content Marketing Committee at the ANA.
Robin Riddle is Chief Strategy Officer at Foundry 360, where he works as part of the leadership team, developing and executing a holistic process to customer acquisition and the ongoing management of client relationships. He works across 4 key areas of the business:
Robin has been with the company for 5 years. Prior to that he held leadership roles spanning the U.S. and Europe at The Wall Street Journal and The Economist.
Paula is a marketing and sales leader with over 20 years of experience. She leads the Account Management team and oversees all aspects of our client business to drive innovative and cost-effective marketing strategies. Paula has worked with brands across Auto, Finance, Health, Pet and CPG categories.
Anne has over 20 years of experience in her field and spent the majority of her career at Parents magazine. During this time, Anne helped marketers develop successful campaigns that effectively reached parents through the use of omni-channel solutions. She credits her success to the strong and enduring relationships she has cultivated over the years, which have been built on honesty, determination and a healthy dose of fun.
Anne lives in Westchester with her husband, two young boys and pet parakeet.
For the last 14 years, Matt Barba has been ensuring the successful implementation of client programs by developing and managing customer-centric solutions at the intersection of content, CRM and database marketing. Matt has served various business development, marketing strategy, and account/project management roles on blue chip and early-stage accounts. His omni-channel programs have focused on disciplines including acquisition, retention, cross-sell, loyalty, e-commerce, and influencer marketing, across both B2B and B2C.
Pac brings a diverse set of experiences to his role building business for F360. Having started his career as an editor, he developed a keen appreciation for the power of the written word and the importance of understanding one’s audience. As an actor, he built on that foundation with a commitment to storytelling. Add 12 years in agencies (marketing, branding, digital) and 4 with publishers (USA Today and Federated Media) where he learned to connect content experiences to strategic business goals.
Pac tries to combine this perspective with a sense of humor and a passion for doing great work with great people—which is pretty easy with a team like this one.
He lives in Brooklyn with his wife, son, daughter and dog.
Under Renée’s leadership since 2011, Foundry 360 Health & Wellness has become an innovative provider of content, marketing and behavior change solutions for health care and wellness companies. An architect of big ideas that work, Renée thrives at the intersection of creativity and execution. Armed with real-life behavior modification experience and the powerful insights of Dotdash Meredith, Renée partners with clients to create content and engagement solutions that drive sales, adherence and health outcomes.
Renée lives (and plays) in Burlington, Vermont, with her husband and two young kids. When not working, she can be found outside—hiking, running, skiing, wrangling kids—basically, doing anything that prevents her from going back inside.
A DIVISION OF THE MEREDITH OPERATIONS CORPORATION
