Our Content Can Do That
Our deep vertically-oriented expertise means we can hit the ground running for you.
Foundry 360 is highly experienced at crafting the right approach based on target audiences, market dynamics, brand positioning and business goals. Our proprietary methodology is customized to your needs and includes:
73% of people prefer to get information about an organization or brand through content over other standard marketing methods. Foundry 360 has a long, successful history in creating awareness through content marketing.
60% of people are inspired to seek out a product after reading content about it. Foundry 360 has a proven record of purchase conversion, driving ROI, and helping clients upsell customers.
Thought leadership helps buyers form new ideas about your brand and company. Foundry 360 creates 200+ assets of thought leadership content per year.
82% of consumers feel more positive about a company after reading branded content. Foundry 360 has successfully modernized over 100 brands.
60% of people are inspired to seek out a product after reading content about it. Foundry 360 has a proven record of purchase conversion.
We develop customized strategies, driven by content, that drive to your specific business goals. And by relying on a “Brand as Publisher” methodology, we produce and publish content to serve your consumers’ needs, shift and shape perceptions, and drive business outcomes.
Trustworthy and inspiring, Dotdash Meredith licensed content connects with users on the topics that matter most, including:
We also work with you to determine the perfect content mix for your owned-and-operated environments. This includes assessing your audience’s need/interests and pairing them with expertly curated content from Dotdash Meredith’s robust library, which features articles, videos, recipes, meal plans, and more from such iconic brands as Better Homes and Gardens, Real Simple, Eating Well, and Health. Simply put: We’re here to make you and your brand look like heroes!
Our library of licensed content is sourced from Dotdash Meredith’s trusted and respected brands such as:
Ready to get started? Learn more about how licensed content may be the right fit for your business.
Storytelling is in Dotdash Meredith’s DNA, and Foundry 360 applies the same editorial and journalistic pedigree to your business. We know how to engage, inform, entertain, educate and drive behavior through customer-centric storytelling. We put the audience first, by finding the intersections between their interests and passions and your business needs.
With access to Dotdash Meredith’s robust proprietary insights into the minds of consumers, Foundry 360 can assist you in developing full marketing and content strategy for your company or brand. From complete overhauls to existing content strategies to imaginative and transformative consulting services, we drive strategic thinking that puts organizations on a path toward success.
Our award-winning team creates custom videos leveraging the breadth of Dotdash Meredith’s capabilities, including industry-leading research and insights, rich content resources, and access to top creative and production talent. We create video strategies that drive to clients’ core brand objectives and KPIs for distribution across any platform.
Foundry 360 houses a state-of-the-art animation studio that brings a fresh approach to your video-based content strategies and solutions, delivering inspiring and creative solutions to all mediums.
Deploy a content-specific strategy to power your CRM and email campaigns that drives real results from either your audience or the Dotdash Meredith consumer database. Foundry 360 has decades of experience in developing award-winning CRM and email programs.
Every brand needs to have a voice strategy and a robust test-and-learn plan. From podcasts to search, the future of content strategies involve voice, and we craft voice-skill strategies tied to content-led campaigns. Don’t leave Alexa, Google Home or Siri out of your plans—it’s how your customers find information.
Social is a mirror into the pulse of culture. Our passion, curiosity and expertise can help drive your presence in this ever-evolving channel, as we specialize in building social-first content strategies for our partners.
Utilize Foundry 360’s strategy, design, editorial, and UX teams along with a network of subject matter experts to create a best-in-class digital experience that engages audiences.
We can help drive product purchase at specific retailers with an array of proven tactics. Distribution options include magazine polybag programs within Dotdash Meredith’s trusted brands, direct mail and email, in-store tactics, and venues.
Foundry 360 can quickly deploy a turnkey recipe discovery experience that seamlessly integrates into your digital platform, giving your audience the ability to make searching for the perfect recipe as easy as pie – or pot roast.
Put your brand in the hands of your target. We distribute your materials in a variety of trusted environments, engaging consumers and driving conversations. We have access to more than 300,000 health care providers, influencing more than 25 million patients per month with content.
With access to Dotdash Meredith’s nine test kitchens, we craft customized, branded recipes that prove invaluable to consumers and business alike. Then, we can seamlessly photograph, shoot video and create cross-channel experiences to promote your new recipes that drive business results.
We still believe the mailbox delivers results, and work with many brands to develop smart DM programs. We have direct access to Dotdash Meredith consumers and can help brands reach this powerful buying group or look for other audience segments that meet your brand’s needs.
Research and analytics are at the heart of Foundry 360. Combining both qualitative and quantitative techniques we use data to fuel both content development and optimization once programs are live. Leveraging Dotdash Meredith’s industry-leading data capabilities and proprietary data allows our clients to reach success faster.
Foundry 360 has deep content expertise servicing Food and Agriculturally focused companies. Born out of Dotdash Meredith’s longest published magazine, Successful Farming, we create custom content around sustainability, carbon sequestration, climate-smart farming, and food source awareness initiatives.
Our long-standing partnerships with clients like Synchrony and Bank of America continue to produce strategic, award-winning content across multiple channels and formats. We have a team of financial services content experts ready to answer all of your needs.
We distill the latest science to create informative, engaging and actionable content in a consumer-friendly, approachable style. Working with brands like Pfizer, AstraZeneca, and Allergan, Foundry 360 has experience you can trust.
Covering consumer goods ranging from staples to luxury items, we create branded content that drives consumers to the path-to-purchase both in-store and online.
From supporting OEMs and dealers, to car launches and service programs, Foundry 360 has you covered. We’ve been creating content for our partners in the auto industry for more than 15 years.
Foundry 360 works with some of the nation’s top retailers, driving product purchase with an array of proven tactics. We can also target consumers living within a radius of select store locations, drilling down to your core consumer with the right messaging.
As the parent and baby experts, Foundry 360 reaches 95% of the U.S. birth market. We can help you communicate your brand’s messaging to expectant and new parents at a key life stage, during which brand consideration and trial are at their peak.