Research and analytics are at the heart of Foundry 360. Combining both qualitative and quantitative techniques we use data to fuel both content development and optimization once programs are live. Leveraging Dotdash Meredith’s industry-leading data capabilities and proprietary data allows our clients to reach success faster.
- These insights help us create content programs for your brand that connect broad corporate objectives to digital and content marketing outcomes—and ultimately help achieve goals for your individual lines of business
- Our proprietary social listening tool aggregates consumer sentiment and helps direct the development of content that we know will resonate with your audience
- Custom dashboards for your brand with optimization tools to measure engagement and reach, increases in favorability, brand lift or purchase intent and other metrics
- Decades of experience using consumer insights and incorporating data from multiple sources including:
- Syndicated and Custom Primary Research
- SEO & SEM Data
- Social Listening Insights
- Proprietary First Party Data from Dotdash Meredith’s vast resources
- We find the white space. We have built detailed content strategies helping clients to figure out the subject areas where their brands have consumers’ permission to communicate with authority and this builds trust.
- We build custom personas using primary research to help our editors truly understand the audiences they are writing for and help us better target those audiences.