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A Fresh Approach to CRM for Diabetes Patients


Create a branded patient-support program to enhance experience with a type 2 diabetes medication and drive adherence with treatment.


Fresh Start for Diabetes, a 12-week behavior modification and CRM program, designed to keep patients engaged and adherent with the brand, while nudging and supporting patients to make small diet and lifestyle changes consistent with better outcomes.


Program participants stayed on treatment significantly longer than non-participants.

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