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Using Targeted Content to Help a Leading Private Label Manufacturer


Change mom’s negative perception about store brand formula by creating premium educational content while highlighting cost-saving benefits.


Foundry 360 developed an integrated media and content marketing program to launch Non-GMO and HMO Formulas exclusively sold at Walmart. The program included:

  • Targeted e-blasts to moms with babies
  • Direct mail sent to moms with babies
  • Sponsored Facebook posts targeted towards moms with babies
  • 4 page custom brochure distributed in Parents The First Year polybag program at hospital maternity wards
  • Digital content across Dotdash Meredith digital sites, including native content, display media, and shopper marketing


The program exceeded benchmarks and client expectations. Due to client confidentiality we are unable to release specific metrics.

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