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Using Sampling Best Practices to Drive Awareness and Trial


Drive awareness, trial and purchase of Target Up & Up brand Omeprazole dissolving tablets.


Foundry 360 developed a direct mail, geo-targeted, data-based solution including:

  • product sampling via the Dotdash Meredith Consumer Database reaching frequent heartburn & acid reflux sufferers that frequently shop at Target
  • targeting based upon proximity to Target
  • each individual received a full 2-week supply of the product.


Increased awareness, stimulated trial and drove purchase of the new product line at Target, via this precise audience delivery and messaging.

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