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Targeted Email Blasts to Expecting Mothers


Foundry 360’s objective was to position Vitamin & Supplement Company as the go-to solution for pregnant women looking for a quality prenatal vitamin. We created brand awareness and drove the purchase of Vitamin & Supplement Company’s prenatal products at Target and Amazon.


Foundry 360 leveraged its extensive consumer database to deploy two unique e-mail blasts to 750,000 prenatal millennial women, with an HHI of $75,000+ and live within a 10-mile radius of a Target store.


The program launched successfully with an average unique open rate of 9% and an average unique click rate of 6%.

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