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Helping Target Deliver Their Message to 1.75 Million Moms


To direct expectant moms to Target’s Baby Registry through Dotdash Meredith’s proprietary network
of 1.75 million moms and over 4,000 OBGYN offices nationwide.


Foundry 360 delivered a multi-channel solution that included a:

  • Custom 4 page in-book registry guide section within Ser Padres and Countdown magazines
  • Publish 2 premium cover ads for the summer 2019 issues of Espera and Countdown
  • 20 page registry booklet within the Countdown September 2019 kit (Circ. 500,000)
  • Custom content featured in both the 4-page sections and 20-page booklet
  • Reach: 1MM general market expectant moms (English) 750K Hispanic expectant moms (Spanish)

Products and Services Provided:

  • 2 Premium ad covers
  • 4 Page in-book registry guide
  • 20 Page registry booklet


The program exceeded benchmarks and client expectations. Due to client confidentiality we are unable to release specific metrics.

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