Delivering Results During the Competitive Allergy Season Through Shopper Marketing Solutions

To drive purchase at Walmart of the Zyrtec brand allergy medication during the high fall pollen and mold allergy season.

Custom poster display and shopper coupon tear pad that included custom creative and production of:

• 50 coupons per display
• Leveraged Dotdash Meredith’s trust and relationship with healthcare providers to engage patients at doctor office waiting rooms
• Measurement and success evaluation by third-party resources

The program increased consideration during the key fall allergy season, stimulated patient-doctor conversation, and exceeded sales lift expectations.