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Combining Geo-Targeting, Dotdash Meredith Data Solutions and Content Marketing For A Cutting Edge Email Campaign


Foundry 360 was turned to reach Walmart shoppers and drive purchase of I Can’t Believe It’s Not Butter! 


Foundry 360 developed content that promoted the product as a healthy cooking solution that broke through the noisy new year season. Our solution included a:

  • Custom eblast to Dotdash Meredith Consumer Database, targeting Walmart shoppers living in proximity of Walmart stores
  • Custom targeting to deliver healthy cooking & nutrition enthusiasts.
  • Custom email design & content to illustrate the health benefits of using non dairy butter meals & entertaining
  • Promote the convenience of Walmart’s online grocery ordering and pick-up service


Delivering an audience of over 1MM the program saw higher than average open and engagement rates, while increasing purchases at Walmart.

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