Combining Geo-Targeting, Dotdash Meredith Data Solutions and Content Marketing For A Cutting Edge Email Campaign

Foundry 360 was turned to reach Walmart shoppers and drive purchase of I Can’t Believe It’s Not Butter! 

Foundry 360 developed content that promoted the product as a healthy cooking solution that broke through the noisy new year season. Our solution included a:

• Custom eblast to Dotdash Meredith Consumer Database, targeting Walmart shoppers living in proximity of Walmart stores
• Custom targeting to deliver healthy cooking & nutrition enthusiasts.
• Custom email design & content to illustrate the health benefits of using non dairy butter meals & entertaining
• Promote the convenience of Walmart’s online grocery ordering and pick-up service

Delivering an audience of over 1MM the program saw higher than average open and engagement rates, while increasing purchases at Walmart.