Kimberly-Clark challenged Foundry 360 to stimulate Walmart-based purchases of Kimberly-Clark product lines (i.e. Viva, Kleenex and Cottonelle) during the holiday season and leverage the brand heritage of Better Homes and Gardens to connect with shoppers.
We created a series of custom publications that paired Kimberly-Clark product lines with exclusive Walmart – Better Homes and Gardens holiday items. Other tactical solutions were:
The program exceeded benchmarks and client expectations. Due to client confidentiality we are unable to release specific metrics. However, we reached over 500,000 consumers per issue and reached 2.5MM+ highly targeted consumers