A Geo-Targeted Point-of-Care Solution To Help Launch a New Product

Foundry 360 was asked to stimulate a product sampling trial of Febreze ONE and position Febreze ONE and its non-aerosol benefits in a trusted environment.

Foundry 360 customized a program that included:

• Dotdash Meredith distributed samples to prequalified allergist and pediatrician offices within a close proximity of a Walmart and/or Target store.
• Creation and distribution of a branded poster that encouraged patients in the waiting room to ask office personnel for a sample.
  • The branded poster also featured a Febreze coupon tear pad and content about the benefits of non-aerosol spray.

The program generated increased awareness of the new product, stimulated patient-doctor conversation, and exceeded sales lift expectations.