Foundry 360, in partnership with Digiday, surveyed hundreds of industry experts - from brands and content marketing experts to agency professionals - and asked them what is shaping content marketing today. We sought to uncover how formats, topics, and channels are evolving to help brands craft more compelling, more engaging content. Social media, video, email, newsletters and print are all on the minds of marketers looking to create more genuine content to develop more authentic and effective relationships with consumers. It is clear that audiences have more choice and a thirst for information - customers simply expect more value from brands. We call the report the “State of the Industry: Content Marketing”.
Three Takeaways from the State of the Industry: Content Marketing:
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