Foundry 360 x Digiday State of the Industry Report: Content Marketing

Foundry 360, in partnership with Digiday, surveyed hundreds of industry experts - from brands and content marketing experts to agency professionals - and asked them what is shaping content marketing today. We sought to uncover how formats, topics, and channels are evolving to help brands craft more compelling, more engaging content. Social media, video, email, newsletters and print are all on the minds of marketers looking to create more genuine content to develop more authentic and effective relationships with consumers. It is clear that audiences  have more  choice and a thirst for information - customers simply expect more value from brands. We call the report the “State of the Industry: Content Marketing”.

Three Takeaways from the State of the Industry: Content Marketing:

• As expected, social media rose to the top of the charts in terms of deployments of consumer facing content. Brands have chosen to post on owned and operated social media channels more than their own website or through email marketing.
• Email is becoming a crowded space, yet, email series and newsletters still hit their KPIs and are considered a valuable component to any marketing strategy by ranking #3 in outcomes for marketers. 
• Print continues its revival that started during the pandemic and has witnessed a significant uptick going into 2023. Interestingly, this uptick was found across most generations, including Gen Z!

Want to learn more about the state of content in 2023? Reach out!

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We hope you enjoy it as much as we enjoyed creating it!