Consumers — all consumers — want to see themselves reflected in your brand’s imagery. Here’s how to make sure your visuals represent your brand’s diversity and inclusion efforts.
Consumers — all consumers — want to see themselves reflected in your brand’s imagery. Here’s how to make sure your visuals represent your brand’s diversity and inclusion efforts.
Photographs and illustrations are your most powerful tool for quickly connecting with the consumers you want to reach. That’s why a brand’s plan to evolve its “visual vocabulary” should be carefully considered. In the past, advertising and marketing have played a role in dictating standards of beauty and cultural norms — often in insensitive ways, relying almost exclusively on images of heterosexual, thin, young, white people. By contrast, and according to Getty Images research, nearly 80% of individuals state they expect companies to do a better job at capturing people’s true lifestyles and cultures.[1] This means reflecting all forms of diversity with images that include representation across ethnicities, gender identities, income brackets, ages, abilities, sexual orientations and more.
At Foundry 360, we believe diversity and inclusion should be top of mind when creating content marketing. Here are five best practices for cultivating diversity in images:
Foundry 360 is a leader in helping brands create and evolve their visual vocabulary. We can also help brands diversify other aspects of their content marketing to ensure all communications are created in an inclusive and sensitive way (look for more content on this subject in the coming months). Get in touch to learn more!
BIO
Isha Sharma is an Associate Editor at Foundry 360, a content marketing services agency within Dotdash Meredith Corporation, where she works on Millie and Proto magazines. Isha believes it’s never too late to pursue new opportunities or career paths and is currently on a journey to embrace her creative side. Prior to her jump to editorial and media, Isha was a rising expert in health policy and government affairs in Washington, DC. Isha is a graduate of Georgetown University and Case Western Reserve University. In her free time, she loves to mix music, go to high-intensity workout classes, travel the world, and snap photos of friends, family, and strangers on her Fujifilm disposable.
Source
[1] https://creativeinsights.gettyimages.com/en/collections/our-collections/dei-toolkits