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Delivering Results During the Competitive Allergy Season Through Shopper Marketing Solutions

THE CHALLENGE

To drive purchase at Walmart of the Zyrtec brand allergy medication during the high fall pollen and mold allergy season.

THE SOLUTION

Custom poster display and coupon tear pad that included custom creative and production of:

  • 50 coupons per display
  • Leveraged Meredith’s trust and relationship with healthcare providers to engage patients at doctor office waiting rooms
  • Measurement and success evaluation by third-party resources

RESULTS

The program increased consideration during the key fall allergy season, stimulated patient-doctor conversation, and exceeded sales lift expectations.

WHAT CAN Foundry 360 DO FOR YOU?