We outline the five inputs needed to create an effective content strategy and show you how to organize your strategy into six clear sections.

Marketers have arguably never faced a more challenging set of circumstance than they faced over the past 12 months. Find out what we have learnt during that time and how you can apply those insights to your content marketing program.

Finding compelling content shouldn’t be hard. Our licensed solutions make it easy. Power your digital, print, social, and point-of-care channels with premium content from America’s most influential brands. Driven by Meredith proprietary insights and audience data, our team of content strategists create customized licensed solutions that will resonate with your audience and motivate them to take action.

Financial services clients have been a bedrock to Foundry 360’s success for over a decade. Whether your content strategy needs a complete overhaul, an upgrade or a simple deliverable, our expert team is prepared to deliver groundbreaking solutions for both B2B and B2C initiatives.

Content is the currency of marketing.

Make sure you think how your customer’s life intersects with your product and 
not how your product intersects with them.

If your brand is lucky enough to engage with consumers, don’t show up and talk about yourself. Listen, offer value, be human.

Foundry 360 has long-standing relationships with major health and pharmaceutical brands, prompting the creation of Foundry 360 Health & Wellness. For more information, check out the designated Health & Wellness site to get started.

Foundry 360 knows consumer goods, with clients and experience covering all things CPG. Supporting products that serve daily needs to those that are luxury items, we house, develop and built content marketing strategies. Foundry 360 leverages Dotdash Meredith’s extensive insights and crafts a strategy designed to target your brand’s intended audience and drives consumers to the path-to-purchase, both in-store and online.

From supporting OEM’s and dealers, to car launches and service programs, Foundry 360 has been creating content for our partners in the auto industry for more than 15 years. Whether it’s video, print or a custom channel to serve consumers’ needs, Foundry 360 has done it all.

Dotdash Meredith brands guide and serve shoppers, and Foundry 360 sits in a unique position with the power to craft your content marketing strategy and leverage the data and insights from our larger parent company. Foundry 360 is experienced in delivering award-winning content to serve your brand and KPI’s.

As part of Dotdash Meredith, Foundry 360 has access to insights generated from brands who are the #1 authority on women in the U.S., reaching 94% of all women and 90% of Millennial women. We know how to engage families at every stage of parenting, from pregnancies to teenagers and everything in between. Through this connection, we anchor our content marketing strategies in data, from ideation to completion.

We are proud to announce that we have been named a finalist in BAI’s Global Innovation Awards for our brand partnership with Synchrony Bank!

In September, SmileDirectClub, which sells teeth-aligners online, partnered with Dotdash Meredith’s Foundry 360 content studio to launch Telehealth Explained, a mostly unbranded platform that provides information on telehealth offerings. The aim was to “explain to people what is available and normalize it,” says SmileDirectClub CMO John Sheldon. “We wanted to make sure that it wasn’t someone just shoving a product down their throat. We worked hard to be pretty subtle about our brand in that mix.”