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Foundry 360 is Proud to Have Won Content Marketing World’s Agency of the Year

Part 2: Why Your Brand Needs a Content Strategy: Input & Outputs

We outline the five inputs needed to create an effective content strategy and show you how to organize your strategy into six clear sections.

What Does The Future Hold For Content Marketing?

Marketers have arguably never faced a more challenging set of circumstance than they faced over the past 12 months. Find out what we have learnt during that time and how you can apply those insights to your content marketing program.

Content Licensing

Finding compelling content shouldn’t be hard. Our licensed solutions make it easy. Power your digital, print, social, and point-of-care channels with premium content from America’s most influential brands. Driven by Meredith proprietary insights and audience data, our team of content strategists create customized licensed solutions that will resonate with your audience and motivate them to take action.

Finance

Financial services clients have been a bedrock to Foundry 360’s success for over a decade. Whether your content strategy needs a complete overhaul, an upgrade or a simple deliverable, our expert team is prepared to deliver groundbreaking solutions for both B2B and B2C initiatives.

Video

Our award-winning team creates custom videos tapping into the breadth of Dotdash Meredith’s capabilities, including industry-leading research and insights, rich content resources, and access to top creative and production talent. Our video capabilities drive to clients’ core brand objectives and KPIs for distribution across any platform.

CRM & Email

Deploy a content-specific strategy to power your CRM and email campaigns that drives real results from either your audience or the Dotdash Meredith consumer database. Foundry 360 has decades of experience in developing award-winning CRM and email programs.

Matt Petersen

Content is the currency of marketing.

George Baer III

Make sure you think how your customer’s life intersects with your product and 
not how your product intersects with them.

Diane di Costanzo

If your brand is lucky enough to engage with consumers, don’t show up and talk about yourself. Listen, offer value, be human.

Is Foundry 360 great at what it does?

Are all projects of a massive scale?

Does Foundry 360 offer custom content and licensed content?

Where does most of the content Foundry 360 creates live?

What’s the difference between Foundry and Foundry 360?

Are you guys fun?

Are you part of Dotdash Meredith?

Who are your best clients?

What industries do you serve?

Which services do you offer?

I want to learn more about Foundry 360. What’s my best next step?

Website Creation

Utilize Foundry 360’s strategy, design, editorial, and UX teams to create a best-in-class digital experience that engages audiences and drives business results.

Shopper Marketing

Ensuring a genuine and positive point-of-sale experience can capture consumers and promote transaction then and there. Foundry 360 can help drive product purchase at specific retailers and locations with an array of proven, measurable tactics.

Recipes as a Service (RaaS)

With just a snippet of code, you can quickly deploy a turnkey recipe discovery experience that seamlessly integrates into your website, giving your audience the ability to make finding the perfect recipe as easy as pie – or pot roast.

Venue-Based Distribution & Point-of-Care

Content distribution services that put your brand in the hands of your target. We distribute your materials in a variety of trusted environments, engaging consumers and driving conversations. Want to reach future brides at wedding venues? Or students at colleges and universities? Ask us how we can help you reach your target audience!

Health/Pharmaceutical

Foundry 360 has long-standing relationships with major health and pharmaceutical brands, prompting the creation of Foundry 360 Health & Wellness. For more information, check out the designated Health & Wellness site to get started.

CPG

Foundry 360 knows consumer goods, with clients and experience covering all things CPG. Supporting products that serve daily needs to those that are luxury items, we house, develop and built content marketing strategies. Foundry 360 leverages Dotdash Meredith’s extensive insights and crafts a strategy designed to target your brand’s intended audience and drives consumers to the path-to-purchase, both in-store and online.

Automotive

From supporting OEM’s and dealers, to car launches and service programs, Foundry 360 has been creating content for our partners in the auto industry for more than 15 years. Whether it’s video, print or a custom channel to serve consumers’ needs, Foundry 360 has done it all.

Retail

Dotdash Meredith brands guide and serve shoppers, and Foundry 360 sits in a unique position with the power to craft your content marketing strategy and leverage the data and insights from our larger parent company. Foundry 360 is experienced in delivering award-winning content to serve your brand and KPI’s.

Parents & Baby

As part of Dotdash Meredith, Foundry 360 has access to insights generated from brands who are the #1 authority on women in the U.S., reaching 94% of all women and 90% of Millennial women. We know how to engage families at every stage of parenting, from pregnancies to teenagers and everything in between. Through this connection, we anchor our content marketing strategies in data, from ideation to completion.

Improve Your Content Strategy

At Foundry 360, we’re highly experienced in crafting the right approach based on numerous factors, from target audiences and market dynamics to brand positioning and business goals, our proprietary methodology is customized to your needs.

Increase Awareness

Generate increased awareness for your brand through Foundry 360’s “Brand As Publisher” approach . Whether it’s revitalizing an existing content program or going back to the drawing board for a more complete overhaul of your content marketing efforts, we have the tools to deliver.

Grow Retention & Loyalty

A Dotdash Meredith study found that 60% of people are more inclined to seek out a product if they’ve previously encountered content specific to that product and at Foundry 360, we have a proven record of purchase conversion, driving ROI and helping clients upsell consumers

Be a Thought Leader

Thought leadership often sits at the crux of any effective and engaging content marketing plan. Here at Foundry 360, we regularly generate proactive content pieces powered by our expert editorial team to continuously push brands forward. Having produced an average of 200+ assets per year, we’re prepared to establish your brand as a thought leader in your industry

Changing Brand Perception

As times change and trends shift, brands need to adapt to remain current and top-of-mind. That’s why Foundry 360 has worked with 100+ brands to successfully redefine their brand by modernizing their content marketing initiatives. Whether it’s tweaking your brand voice or a complete overhaul, Foundry 360 has the resources to help

Drive Upsell

Foundry 360 is well versed in using content to drive upsell for brands seeking to increase average order size and diversify revenue across product lines. With proven success at all stages of the funnel, we have the tools to bring consumers from a point of general awareness to the point of purchase

Transform Your Brand by Functioning as a Modern, Successful Publisher

The ‘Brand as Publisher’ model is at the core of Foundry 360’s methodology when creating content marketing strategies. Our belief lies within the editorial power of audience-first, well-crafted content. Our ideology centers around the notion that a brand can relay trusted, accurate and interesting content. With our expert team, we produce and publish content to serve your consumers’ needs, shift and shape perceptions and drive actionable business outcomes

Foundry 360 is a BAI Global Innovation Award Finalist

We are proud to announce that we have been named a finalist in BAI’s Global Innovation Awards for our brand partnership with Synchrony Bank!

Foundry 360 and Smile Direct Club ponder telehealth’s post-pandemic future.

In September, SmileDirectClub, which sells teeth-aligners online, partnered with Dotdash Meredith’s Foundry 360 content studio to launch Telehealth Explained, a mostly unbranded platform that provides information on telehealth offerings. The aim was to “explain to people what is available and normalize it,” says SmileDirectClub CMO John Sheldon. “We wanted to make sure that it wasn’t someone just shoving a product down their throat. We worked hard to be pretty subtle about our brand in that mix.”

https://www.mmm-online.com/home/channel/features/marketers-ponder-telehealths-post-pandemic-future/

WHAT CAN Foundry 360 DO FOR YOU?