Establishing Clinical Expertise

An overwhelming number of options in the online shop left consumers confused about which products were right for them. This led to most shoppers who visited the online store to leave without making a purchase.

• Foundry 360 developed a content strategy to deliver content at the most effective points in the customer journey to help move shoppers through the funnel by helping them decide which products were right for them.
• Our strategy fused actual CVS sales with SEO data to identify the 13 priority segments that informed our right to voice – guiding the editorial output.
• In addition, Foundry 360 worked with stakeholders across senior leadership, SEO, individual business units, legal, marketing, clinical & medical affairs in an iterative fashion to an establish an approval process to get buy-in from all parts of the CVS retail business.

• Foundry 360 created an immersive digital experience for CVS consumers.
• Developed & launched the channel with 50+ pieces of content that lived on a digital content hub.
• KPIs covered 4 main areas: Quality, Quantity, SEO Performance & other “High-Value” Actions.