Digital Content Hub Creation

Lowe’s wanted to reposition itself as the go-to destination for DIY home improvement efforts.  Additionally, Lowe’s wanted to establish itself as the experts in inspiration, ideation & information in the DIY space while maintaining cost effectiveness.

Foundry 360’s expert editorial and creative teams designed and built a digital content hub that lives on Lowe’s site, serving as a one-stop shop for customer’s home improvement needs.

We categorized the content into 3 areas: Inspiration, Cost-Efficiency & Expert Advice:

• 2 inspirational videos & 2 accompanying social cuts
• 3 original & licensed images
• 12 pieces of licensed content
• 6 written pieces
• 2 reports
• 2 slideshows & 1 expert profile