Combining Email, Shopper and Content Marketing for Pedialyte

Raise brand awareness and encourage brand trial of Pedialyte during cold and flu season, by mothers of babies. Encourage brand activation among consumers at Walgreens and CVS.

Foundry 360 delivered a CRM-based solution combining email, content and customized targeting. Our solution included:

• Solo dedicated email to moms with specific aged children during cold and flu season
• Custom content and coupon offer
• Geo-targeted email solution to moms within a set mile radius of Walgreens and CVS stores

The program exceeded benchmarks and client expectations. Due to client confidentiality we are unable to release specific metrics.