Combining Voice and Email Marketing To Help Drive E-Commerce Sales

Foundry 360 was asked to promote the purchase of Glade Exotic Tropical Blossoms scented Plug-Ins, Candles and Refills during the 2020 Spring season to millennial families.

The Foundry 360 customized solution included:

• Custom solo email strategy reaching millennial homeowners in the Dotdash Meredith Consumer Database
• Breakthrough creative emails featured the variety of Glade home fragrance products that carry this new scent, in a beautiful and engaging in-email creative
• Voice marketing via Real Simple Relax, an Alexa Voice Skill sponsored by Glade

Far above benchmarks for open and click through rates while also exceeding engagement from consumers at home proven through ecommerce sales at Walmart and Target.