Five Below came to Foundry 360 to bring its tagline “Let Go & Have Fun” to life through a series of short, DIY-looking social videos that feature product in a whimsical way.
We created a series of Gen-Z-targeted, social-first videos to position Five Below as the one-stop shop for everything you want and need—all for under five dollars.
Working closely with Five Below to meet a tight holiday-driven deadline, videos were shot and edited quickly without sacrificing quality. Five Below was thrilled with the results and ordered a second flight of creative.