To demonstrate everything RAM trucks have to offer as a way to expand the brand’s customer base. The ultimate goal was to get automotive consumers to make the switch to RAM from their current competitive pickup truck.

For this social-media-friendly video series, we invited owners of competitive trucks to try out a RAM for a day. Whether they wanted to do something adventuresome, challenging, mind-blowing or life-changing, we filmed them as they put RAM to the test.

Success! The videos were well received and footage is being used across the RAM enterprise. We captured the spirit and identity of the RAM brand and the impact it can have on RAM owners.