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Deploying a Robust, Digital Content Platform to Keep Association Members Informed & Connected

THE CHALLENGE

USFRA was looking to strengthen their position as a leading voice of shared interests in the food and agricultural sector. They needed a platform that would respond, engage, and empower USFRA members with real-time news and insights across the food spectrum.

THE SOLUTION

USFRA partnered with Foundry 360 and Meredith, one of the most trusted names in publishing, to launch a content platform intended to deliver real-time trends and topics focused on the food and agriculture ecosystem. We worked with USFRA’s key stakeholders to ensure that important issues were being covered in a way that expressed USFRA goals and values. The platform focuses on topics like sustainability, climate-smart farming, and carbon sequestration, appearing as articles, infographics, video, and podcasts. Our team also created a promotional strategy that will bring important audiences into the hub to consume and share content.

RESULTS

The content platform recently launched at usfarmersandranchers.org, will rely on Meredith’s real-time data and consumer insights to build relevant content while leveraging the knowledge of its teams at Successful Farming and Foundry Food & Agriculture. This audience-centric approach will lead to better content, higher engagement, and, in the end, higher levels of trust with members.

SLIDESHOW
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