GEICO was looking to engage subscribers with timely and topical content that’s relevant to home, auto and personal finance while upselling readers by introducing different types of coverage options.
Expert advice is embedded within engaging graphics that allow users to explore every room in a typical house, while videos take a deeper dive into specific topics. The larger message to potential customers? That GEICO will support them, from roof to basement, and every room in between.
GEICO has enjoyed solid user engagement on the blog and its social channels.
A DIVISION OF THE MEREDITH CORPORATION
