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Driving Trial and Results Through Onsert Media Solutions


Foundry 360 was hired to drive purchase of Sensodyne Toothpaste at Walmart.


Foundry 360 delivered a multi-channel content focused program including:

Print Media:

  • In-magazine custom advertorial (circulation: 1,975,000)

Onsert Media:

  • Custom onsert distributed in the Real Simple polybag program to subscribers living within a 5-10 mile radius of Walmart store locations (circulation: 500,000)
  • Coupons and promotional tactics to drive consumers to purchase Sensodyne products at Walmart


The program exceeded benchmarks and client expectations. Due to client confidentiality we are unable to release specific metrics.

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