We Are Foundry 360.

Content marketing and more for your brand’s owned & operated channels.

Power up your content marketing with Foundry 360
Contact Us

Combining Voice and Email Marketing To Help Drive E-Commerce Sales

THE CHALLENGE

Foundry 360 was asked to promote the purchase of Glade Exotic Tropical Blossoms scented Plug-Ins, Candles and Refills during the 2020 Spring season to millennial families.

THE SOLUTION

The Foundry 360 customized solution included:

  • Custom solo email strategy reaching millennial homeowners in the Meredith Consumer Database
  • Breakthrough creative emails featured the variety of Glade home fragrance products that carry this new scent, in a beautiful and engaging in-email creative
  • Voice marketing via Real Simple Relax, an Alexa Voice Skill sponsored by Glade

RESULTS

Far above benchmarks for open and click through rates while also exceeding engagement from consumers at home proven through ecommerce sales at Walmart and Target.

WHAT CAN Foundry 360 DO FOR YOU?