Our Content Can Do That
We are proud to announce that we have been named a finalist in BAI’s Global Innovation Awards for our brand partnership with Synchrony Bank!
In September, SmileDirectClub, which sells teeth-aligners online, partnered with Meredith’s Foundry 360 content studio to launch Telehealth Explained, a mostly unbranded platform that provides information on telehealth offerings. The aim was to “explain to people what is available and normalize it,” says SmileDirectClub CMO John Sheldon. “We wanted to make sure that it wasn’t someone just shoving a product down their throat. We worked hard to be pretty subtle about our brand in that mix.”