A content strategist shares his tips for creating the foundation of an effective content program. In Part 1 below we share a behind the scenes look at creating a successful content strategy. Part 2 describes the inputs and outputs.
Marketers have arguably never faced a more challenging set of circumstance than they faced over the past 12 months. Find out what we have learnt during that time and how you can apply those insights to your content marketing program.
Yes, it can give your company the upper hand in a content-driven world. But making it fit requires putting your audience first.
A DIVISION OF THE MEREDITH CORPORATION
