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The Future of Event Marketing in the Post-Covid Era

Event Marketing has changed forever. Learn how to adapt to a new normal and how events, both physical and virtual, now intersects with content marketing. Hybrid events are here to stay.

The Most Important Part of Your Content Marketing Strategy: Developing the KPIs

Without a clear understanding of what you are setting out to achieve, measuring the effectiveness of your content marketing is near impossible. You can fix this problem by following these simple steps.

Confused by the Term ‘Brand Voice’? Read On to Learn More About This Key Component of Content Marketing Strategy

Following our simple guide will help you to better understand the differences between terms like voice and tone, and why it’s important to define your right to voice and the content pillars for your program.

Foundry 360 Launches Paw Print Magazine Tailored for Cat and Dog Owners

Your Brand as an Advocate

Why Consumers Want Brands to Speak to Purpose—Not Just Product

Insights and Inspiration from a 21st-Century Bank

Part 1: Why Your Brand Needs a Content Strategy (and How to Get One)

A content strategist shares his tips for creating the foundation of an effective content program. In Part 1 below we share a behind the scenes look at creating a successful content strategy. Part 2 describes the inputs and outputs.

4 of the Biggest Healthcare Trends CVS Health Says to Watch In 2021

Custom or Licensed Content: Which One Is Right for You?

Is the Brand-as-Publisher Model Right for You?

Yes, it can give your company the upper hand in a content-driven world. But making it fit requires putting your audience first.

Voice on the Rise

Siri and Alexa usher in a new digital frontier—and a new way for brands to reach their audiences.

What Would You Do with a RAM Truck for a Day?

Foundry 360 Produces Award-Winning Content for BOA Across Multiple Channels

GEICO Helps Homeowners Keep Their Homes Safe

Power Your Owned & Operated Channels With Premium Content From Iconic Meredith Brands

Food & Agriculture

Paw Print – The Nation’s Largest Circulation Magazine Dedicated to Owners of Dogs AND Cats

Fisher-Price’s Magalog Reimagined for a New Generation of Parents

Foundry 360 Tells the Stories that Fascinate, Inspire and Celebrate the People of MGH

Lincoln Redefines Luxury for a New Generation of Auto Owners

Luxury Content Marketing that Engages a High-Net-Worth Audience

Marketing to a Country in Crisis: Above All, Be Useful

Kudos to brands who, at the very start of the pandemic, executed a pivot away from the promotional and toward the practical.

Marketing: 5 Trends for a New Decade

What do artificial intelligence, content to commerce and voice search have in common? They’re just some of the ways brands will click with consumers in the years ahead.

AI-Powered Data and Content Creation

Voice Search Optimization

Impactful Short Films

Content to Commerce

A Geo-Targeted Point-of-Care Solution To Help Launch a New Product

A Content-First Approach for a Leading Association

Building Advocacy For Telehealth

Creating Awareness and Retention By Providing Actionable Information For Child Nutrition

Specialized Publications to Reach New & Expectant Moms

Deploying a Robust, Digital Content Platform to Keep Association Members Informed & Connected

Ford Continues to Foster a Deep Connection with Their Consumers

Social-First Videos Garner Gen Z’s Attention for Five Below Product

Content Solutions to Inspire Healthful Diet and Lifestyle Changes

RAM’s Everyday Heroes Tug at Consumers’ Heartstrings

NSB’s Visitors Guide Inspires Travelers to Plan a Sunny, Beachy Getaway

The Move From Digital to IRL Experiences

Original Content Creation

Content & Marketing Strategy

Animation Studio

Voice

Social Content Agency

Using Sampling Best Practices to Drive Awareness and Trial

A Holiday Specific Portfolio Geo Targeted Solution for Kimberly-Clark

Heads Up! Balancing Information and Creativity to Help Schools Control Lice

Vibrant, Healthy Recipes for Cancer Treatment and Recovery

USFS Follows a Family as They Discover the Natural Wonders of the Forest…in New York City

Targeted Email Blasts to Expecting Mothers

Easy-to-Navigate Recipe Search Experience

GEICO Continues to Build Loyalty and Deepen Its Relationship with Consumers

Foundry 360 Invented Proto, Massachusetts General Hospital’s Multi-Platform Content Program

Social-First Videos Garner Gen Z’s Attention for Five Below Product

Ford Continues to Foster a Deep Connection with Their Consumers

Turning Cereal Boxes Into Video Screens To Drive Unprecedented Engagement

USFS Follows a Family as They Discover the Natural Wonders of the Forest … in New York City

Insights and Inspiration from a 21st-Century Bank

Marketing to A Country In Crisis: How Women Are Feeling About Money Right Now—And What They Want to Hear From Financial Firms

Marketing to a Country in Crisis: What Do Moms Want to Hear from Brands Right Now?

Meredith surveys moms about what they love—and do not love—about branded messaging during the pandemic.

Connecting with Savers. First-Person Stories. Informative Videos.

We Found Owners. We Told Their Stories. We Sold Trucks.

Malissa Anthony

Joe Caiazzo

Katie Bernal-Silva

Paschal Fowlkes

Renée Lauber

Suzanne Sugar

Tara Zades

David Matt

It all starts with the story. If the story isn’t great or if it’s not human, then it’s just not going to get attention.

Dan Rubin

“Quote goes here lorem ipsum dolor sit amet, choro semper, persius feugait intellegat ut eos volumus.”

Your Brand’s Content for a Country in Crisis: Rapid Response

Rapid response content becomes critical at a time of changing consumer needs.

Nearly every brand’s marketing plans changed as the coronavirus swept across America. At Foundry 360, we were tasked with rethinking strategies, channels, and the content itself in order to position brands in the best light—as thought leaders, as philanthropic, and as responsive to consumers’ changing needs.

Across our client base, the medical and financial sectors felt an especially acute urgency to publish content that reflected a vastly changed landscape. Here are early examples of content produced by Foundry 360 for some of our clients—some of it within 24 hours of the assignment.

1. WHO:

Massachusetts General Hospital (MGH) has partnered with Foundry 360 to produce the Proto content platform for more than 15 years. Proto magazine and protomag.com are award-winning channels, publishing content “at the frontiers of medicine” that makes science, disease and medical technology understandable for lay audiences, while also celebrating MGH’s groundbreaking research and researchers.

WHAT:

“When Will We Get a COVID-19 Vaccine?” is an interview with Dan Barouch, an infectious disease specialist at the Ragon Institute of MGH, MIT and Harvard and director of the Center for Virology and Vaccine Research at Beth Israel Deaconess Medical Center. His team’s focus was switched to COVID-19 at the first of the year, even as news of the novel virus was just coming in from China. This fascinating Q&A explains the vaccines—and their timelines—that are still in the labs. Hot off the digital press is an article that looks at how hospitals are devising their own COVID-19 tests, called “No COVID-19 Tests? Let Us Make One.”

2. WHO:

WIC (Women, Infants, and Children) is another long-time Foundry 360 partner. The government-funded special supplemental nutrition program for low-income families with young children relies on our team to develop content in English and Spanish. All content is uploaded to the WIC National Archive and used by State WIC Associations, as well as counties and individual clinics.

WHAT:

For its ability to quickly reach the WIC audience at scale, Foundry 360 is developing, curating and publishing content to the WIC Facebook page, providing links to answers and others resources on the web sites of WIC and the Centers for Disease Control and Prevention, for example. Foundry 360 is also helping WIC National craft their weekly email briefings to all members.

3. WHO:

Synchrony Bank and Foundry 360 collaborate on the bank’s Money Matters blog, which promotes financial literacy and offers insights and advice.

WHAT

Investing in a Bear Market” was produced and published to give customers much-needed information about how to determine what to do as the stock market plummeted after 11 years of growth. Synchrony also licenses content from Meredith’s newly launched Millie brand, all about women and money. Here’s Millie’s advice on “action items for uncertain financial times.”

4. WHO:

Bank of America has partnered with Foundry 360 to create content for dozens of lines of business over the years—and across all channels, including podcasts, web sites, e-newsletters, social and more.

WHAT:

In response to the current crisis, Foundry 360 is working with groups across the bank on a rapid-response basis. We are helping them proactively communicate with clients, both by creating new content about the intersection between the pandemic and people’s financial lives and by revising existing content, which is being recontextualized for the current environment.

Look out for next week’s update for how Foundry 360 is helping clients we move through this crisis together. We wish you good health.

WHAT CAN Foundry 360 DO FOR YOU?