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The Future of Event Marketing in the Post-Covid Era

Event Marketing has changed forever. Learn how to adapt to a new normal and how events, both physical and virtual, now intersects with content marketing. Hybrid events are here to stay.

The Most Important Part of Your Content Marketing Strategy: Developing the KPIs

Without a clear understanding of what you are setting out to achieve, measuring the effectiveness of your content marketing is near impossible. You can fix this problem by following these simple steps.

Confused by the Term ‘Brand Voice’? Read On to Learn More About This Key Component of Content Marketing Strategy

Following our simple guide will help you to better understand the differences between terms like voice and tone, and why it’s important to define your right to voice and the content pillars for your program.

Foundry 360 Launches Paw Print Magazine Tailored for Cat and Dog Owners

Your Brand as an Advocate

Why Consumers Want Brands to Speak to Purpose—Not Just Product

Insights and Inspiration from a 21st-Century Bank

Part 1: Why Your Brand Needs a Content Strategy (and How to Get One)

A content strategist shares his tips for creating the foundation of an effective content program. In Part 1 below we share a behind the scenes look at creating a successful content strategy. Part 2 describes the inputs and outputs.

4 of the Biggest Healthcare Trends CVS Health Says to Watch In 2021

Custom or Licensed Content: Which One Is Right for You?

Is the Brand-as-Publisher Model Right for You?

Yes, it can give your company the upper hand in a content-driven world. But making it fit requires putting your audience first.

Voice on the Rise

Siri and Alexa usher in a new digital frontier—and a new way for brands to reach their audiences.

What Would You Do with a RAM Truck for a Day?

Foundry 360 Produces Award-Winning Content for BOA Across Multiple Channels

Power Your Owned & Operated Channels With Premium Content From Iconic Meredith Brands

Food & Agriculture

Foundry 360 has deep content expertise & multi-year relationships servicing food and agriculturally focused companies. Born out of Dotdash Meredith’s longest published magazine, Successful Farming, Foundry 360 is rooted firmly in the farming sector, thus creating: Foundry 360 Food & Agriculture. With 40+ brands in our wheelhouse, we’re well-equipped to deliver award-winning content to suit your food and ag content marketing needs.

Paw Print – The Nation’s Largest Circulation Magazine Dedicated to Owners of Dogs AND Cats

Fisher-Price’s Magalog Reimagined for a New Generation of Parents

Foundry 360 Tells the Stories that Fascinate, Inspire and Celebrate the People of MGH

Lincoln Redefines Luxury for a New Generation of Auto Owners

Luxury Content Marketing that Engages a High-Net-Worth Audience

Marketing to a Country in Crisis: Above All, Be Useful

Kudos to brands who, at the very start of the pandemic, executed a pivot away from the promotional and toward the practical.

Marketing: 5 Trends for a New Decade

What do artificial intelligence, content to commerce and voice search have in common? They’re just some of the ways brands will click with consumers in the years ahead.

AI-Powered Data and Content Creation

Voice Search Optimization

Impactful Short Films

Content to Commerce

A Geo-Targeted Point-of-Care Solution To Help Launch a New Product

A Content-First Approach for a Leading Association

Building Advocacy For Telehealth

Creating Awareness and Retention By Providing Actionable Information For Child Nutrition

Specialized Publications to Reach New & Expectant Moms

Deploying a Robust, Digital Content Platform to Keep Association Members Informed & Connected

Ford Continues to Foster a Deep Connection with Their Consumers

Social-First Videos Garner Gen Z’s Attention for Five Below Product

Content Solutions to Inspire Healthful Diet and Lifestyle Changes

RAM’s Everyday Heroes Tug at Consumers’ Heartstrings

NSB’s Visitors Guide Inspires Travelers to Plan a Sunny, Beachy Getaway

The Move From Digital to IRL Experiences

Original Content Creation

Content & Marketing Strategy

Animation Studio

Voice

Social Content Agency

Using Sampling Best Practices to Drive Awareness and Trial

A Holiday Specific Portfolio Geo Targeted Solution for Kimberly-Clark

Heads Up! Balancing Information and Creativity to Help Schools Control Lice

Vibrant, Healthy Recipes for Cancer Treatment and Recovery

USFS Follows a Family as They Discover the Natural Wonders of the Forest…in New York City

Targeted Email Blasts to Expecting Mothers

Easy-to-Navigate Recipe Search Experience

Foundry 360 Invented Proto, Massachusetts General Hospital’s Multi-Platform Content Program

Social-First Videos Garner Gen Z’s Attention for Five Below Product

Ford Continues to Foster a Deep Connection with Their Consumers

Turning Cereal Boxes Into Video Screens To Drive Unprecedented Engagement

USFS Follows a Family as They Discover the Natural Wonders of the Forest … in New York City

Insights and Inspiration from a 21st-Century Bank

Marketing to A Country In Crisis: How Women Are Feeling About Money Right Now—And What They Want to Hear From Financial Firms

Marketing to a Country in Crisis: What Do Moms Want to Hear from Brands Right Now?

Meredith surveys moms about what they love—and do not love—about branded messaging during the pandemic.

Connecting with Savers. First-Person Stories. Informative Videos.

We Found Owners. We Told Their Stories. We Sold Trucks.

Malissa Anthony

Joe Caiazzo

Matt Barba

Paschal Fowlkes

Renée Lauber

Suzanne Sugar

Tara Zades

David Matt

It all starts with the story. If the story isn’t great or if it’s not human, then it’s just not going to get attention.

Dan Rubin

“Quote goes here lorem ipsum dolor sit amet, choro semper, persius feugait intellegat ut eos volumus.”

Your Brand’s Content for a Country in Crisis: Rapid Response

Rapid response content becomes critical at a time of changing consumer needs.

Marketing to a Country in Crisis

How COVID-19 is forcing marketers to adapt their content and campaigns.

Marketing to a Country in Crisis: Getting Content Out the Door From Behind Closed Doors

“Great idea. But how are we going to actually make the content?”

Nearly every brainstorm session arrives at this question, especially when the discussion turns to creating something as simple as a photograph or video. Since mid-March and for the foreseeable future, putting people—or even product—in front of a camera or film crew is a logistical challenge. As for experiential marketing involving IRL audiences? Impossible, if not illegal, at least right now.

Consider the list that follows a playbook for COVID-compliant content production workarounds, with kudos to the teams that created the visuals. And in short order: all of the work was published quickly, so as to be available to consumers under quarantine.

1. Illustration
Organization: The Ad Council
Campaign: COVID-19 PSA for Parents

The Ad Council selected Foundry 360 to produce an information campaign to help parents promote COVID-19 health and safety precautions to families. The illustrated ad focuses on being “Coronavirus Smart,” based on three pillars—hygiene, social distancing and mental and emotional well-being. Foundry 360 turned it around in record time, including approvals from the Ad Council and the CDC. It can now be seen in PeopleEntertainment WeeklyVariety and Forbes, among other publications.

The result: A massive audience of parents have been educated on how to manage their families through social distancing, at a time when it matters most.

2. User-Generated Content
Brand: Parade Underwear
Campaign: #ParadeTogether

The award for cheekiest (literally) campaign goes to Parade’s UGC play on Instagram. Users are asked to post a selfie taken at home wearing their Parades with the hashtag #ParadeTogether, and then to nominate five people to do the same. For every post in the month of April, Parade is donating $1 to Feeding America.

The result: Users tell their visual stories using just their smartphones on behalf of the brand while also funding a worthy cause and promoting Parade to their friends. Win, win, win.

3. Partner-Generated Content  
Brand: Coca-Cola

The beverage giant is donating its massive social audiences to partner charities, including Boys & Girls Clubs of America, Feeding America, American Red Cross and others. “Our Twitter is going to look a little different as )we donate our social feeds to experts and partners sharing helpful information,” @CocaCola tweeted on April 7, with similar messaging on Instagram.

The result: By integrating their partners’ content, Coca-Cola’s feed has remained relevant, interesting and rewarding. Feedback from users has been overwhelmingly positive, and Coca-Cola’s scale (3.3 million Twitter followers) has been a valuable platform for non-profits.

4. Influencer Marketing
Brand: Too many to Count

Influencer marketing is on the rise with celebrities stuck at home (stars, they’re just like us!). Here’s why: Influencers can create the content for brands, avoiding all production issues during social distancing. Instagram is now rife with celebrities broadcasting from their homes. The low/no-production values—inadequate lighting, interruptions from children, and up-the-nose camera angles—offer a refreshing realness that’s much-appreciated during these we’re-all-in-this-together times. The most surprising solicitation, however, came from Surgeon General Dr. Jerome Adams, who used airtime on Good Morning America (GMA) to ask Kylie Jenner to help convince young people to stay safe. “We need to get Kylie Jenner and social media influencers out there, in helping folks understand that look, this is serious, this is absolutely serious,” GMA tweeted after the segment.

The result: While it’s unclear whether Jenner was posting in response to the Surgeon General, a few days after the GMA segment, her message to “take social distancing serious!!” (sic) yielded nearly 4.5MM likes. Now that’s influence.

WHAT CAN Foundry 360 DO FOR YOU?